The MLB need to look at the NBA, but also refer back to how they marketed players in the '90s. Everyone knew who Ken Griffey, Jr., Frank Thomas, Roger Clemons, Sammy Sosa, Mark McGuire, Kirby Puckett, Nomar, Jeter, etc. were. The players had shoe deals and were all over product marketing. The real difference today that I see is you don't see MLB players marketing products like they used to. That has killed the brand recognition, but they have players that are of similar caliber now.