I've been saying this for years and agree with Cal (in this one instance) that certain players will use schools to get followers. Now that people want to pay players for their likeness/brand,etc....one of the biggest ways to value that player is number of followers on social media platforms. What's the best way to get followers? Include 2-3 high profile rabid fan bases to your recruitment.
Great pickup for Michigan. Wake me when he makes it to campus.