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Student athletes can be paid for their likeness as of today


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https://www.nytimes.com/2021/07/01/sports/ncaafootball/ncaa-college-athletes-endorsements.html

 

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On Wednesday, the N.C.A.A. eased its policies for students and schools elsewhere, a concession that came long after the momentum of state laws had taken hold. The association, rocked by a Supreme Court decision last week that made it more vulnerable to antitrust cases, opted for a largely hands-off approach and will not mete out punishments for players who earn money off their names, images and likenesses.

Gene Smith, an athletic director since 1986 in Division I, the N.C.A.A.’s most prominent tier, said the changes afoot may be the most significant of his career.

“This ecosystem is going to evolve, and we’re going to learn with it, which is, frankly, why I’m comfortable with us taking the guardrails off and tweaking it as we move forward,” said Smith, who is now at Ohio State and views the new system as an opportunity to teach students about the world beyond their campuses.

 

 

 

Edited by Kodos
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