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NBA endorsement money - how it works (link)


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Some other threads are talking about the "business" of basketball, so this seems timely. 

According to the article, social media is important.  Agents encourage NBA rookies to cultivate a following.  Maybe that's why we see some start doing so in high school?

And small local endorsements, like a free car and $100,000 from a dealership, are rare.  I thought they were common. 



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