The IU media school influence is killer. They do great work on these media releases. This is a big plus in our favor. IU has fully embraced(so far) the modern look. Not to over the top to be campy but fun style. Spend a little and combine forces. (As an example) While I was working at IU I was involved in a crash study. It was cutting edge in that it used the service side to install the equipment. We were the #1 site. The reason was we used the right people for the job. It worked seamlessly. Fun, interesting project. It was the largest study of its kind.